Overview
What is it?
What can it do for you?
- Drive top line sales
- Centralised price control
- Dynamic day-part management
- Speed to market capability
(new products and promotions) - Instantly tailor menus to audiences
- Interactive content functionality
- Sales mix optimisation potential
- Real-time competitive responsiveness
- Vehicle for infinite transaction points
(kiosks, smartphones, POS) - Ultimate menu content flexibility
There are two key components to the system:
Switchboard Media Management
The core of the system allows different media to be scheduled and run on any type of screen including Menu-Boards, Drive-Thru and anywhere within the restaurant environment.
Switchboard Creative Workflow
A workflow system designed to greatly increase the efficiencies in the media creation, production, approvals and reduce the time to market from months to days.
Features
Concept to customer workflow
Switchboard makes online collaboration not only possible, but easy. With built-in workflow management tools Switchboard’s approval process allows you to approve or comment with digital sticky notes on new or edited assets and place them back in the work queue. Switchboard’s web based creation and review process saves significant amounts of time within internal revision cycles, enabling faster delivery of campaigns.
Cost Saving
Lowers barriers to increasing menu innovation and price flexibility. No more hours lost spent printing or waiting for distribution. Every artwork, campaign or price change traditionally incurs production and delivery costs. Switchboard’s Web-based management system streamlines the process for local, regional or national restaurants, all from Head Office or from multiple locations simultaneously around the world.
Dynamic Content and Pricing
Product and price changes are made easy. Once changes have been saved in the system a global change is committed to all instances of relevant products or prices across all displays store wide. With price points embedded into any piece of media, even animated files can display dynamic pricing which can all be changed from within the application. Any of these price points can be changed at any time either globally or locally, all totally under your control.
Easy to use
Switchboard’s intuitive, user-friendly, interface enables users to get straight down to the business of building a campaign with little or no training. A sophisticated yet simple user experience offers administrators the ability to manage pricing and schedule dynamic content with ease via a web based management system. This centralized control of distribution guarantees consistent quality, and speeds up delivery of campaign to market.
Dynamic Audience Targeting
With Switchboard it is easy to implement instant campaign changes and give prominence to specific content that is critical to particular target markets. This feature allows you to switch instantly between multiple, pre-defined menu layouts via any terminal with a secure internet connection, even from a smartphone
Reporting and Analytics
A measurable Return on Investment is based on measurable sales increases or significant cost savings, Switchboard does both. Switchboard delivers detailed analysis of sales response to your onsite digital media marketing. Analysis of promotion dates, number of sales, time of sale and POS data allows you to compare your campaign statistics. Switchboard helps you review your promotional success and react to market trends quickly allowing you to focus on increasing market share.
Process overview
